Hogeschool Rotterdam Willem de Kooning Academie

Cross-over onderwijs

Cross-over onderwijs

On Monday January 10, CrossLab kicks off the new year with its Open Design Event. From 19.30hrs onwards, you’re welcome in de Unie in Rotterdam. Make sure you get your tickets fast, because they’re almost sold out.

Is everyone a designer nowadays? The internet facilitates the customization of design; designers can publish and share their work online. As a co-designer, the user has become responsible for the form: ‘form follows user’. This recent practice is called ‘Open Design’. What is the new role of the designer in this context?

Bas van Abel shines his light on the philosophy and practice of ‘Open Design’ and introduces the new ‘Unlimited Design Book’. Studio Ludens demonstrates the role of ‘design templates’ and DIY products. Product designer Janne Kyttanen shows how to make your own objects with 3D-printing and ‘downloadable design’. We also take a peak at FabLab, a public lab that offers ‘state of the art’ prototyping machines. Besides this, several ‘cadaver exquise’ projects will be presented as a creative method for collective design.

CrossLab Event Open Design, De Unie / Mauritsweg 34-35 / Rotterdam. Monday January 10 2011, start 20hrs (doors open 19.30). Entrance: 7 euro (5 euro employees WdKA) / 2.50 euro for students with Student Card. Subscribe by email (name and number of persons). More info crosslabevents.wdka.nl.

On Monday January 10, CrossLab kicks off the new year with its Open Design Event. From 19.30hrs onwards, you’re welcome in de Unie in... Lees verder

From November 15, CrossLab kicks off  a series of events on media design and technology. First up is the 'DESIGNER & USERS ON THE MOVE' / MOBILE DESIGN event in de Unie in Rotterdam. It starts at 19.30hrs.

The popularity of 'apps' for mobile media platforms shows that a new domain for designers is born. What influence do the mobile user, 'real time' information and small displays have on the design practice?

In 2009, the agency 'Guppies in the Dark', a pioneer in 'apps', hit the media with its 'JeePee app' – starring former Prime Minister Balkenende. Marc Shepard's 'The Serendipitor' is a navigation 'app', inspired by art movements like Fluxus. With 'Palm Top Theatre i3DG', Maki Ueda is demonstrating a mini-installation for the iPhone, showing a 3-dimensional experience on an intimate screen. Sander Veenhof shows how you can become curator of MoMA through 'Augmented Reality' for smartphones. Marc Fonteijn and BERG (Skype) give their future vision on designing in an era of mobile media.

CrossLab event 'Designers and users on the move'. Mon Nov 15 '10, 19.30hrs. De Unie, Mauritsweg 34-35, R'dam. Entrance: € 7 (€ 5 employees WdKA) / € 2.50 euro for students with student card). Subscribe by email (name and number of persons).

Next CrossLab event on Monday December 6 2010:

'Products that live' / Design for the futureDesign for the future, how does it work? 'Speculative design' is based on speculative, utopian visions. With – among others – Koert van Mensvoort (Nano Supermarktet) and Jack Mama (Philips Design).

Special thanks to De Unie, V2_ Institute for the Unstable Media, Nae Morita (Japan).

You will find more information on: http://crosslabevents.wdka.nl.

From November 15, CrossLab kicks off  a series of events on media design and technology. First up is the 'DESIGNER & USERS ON THE... Lees verder

Today's mass communication often works like a viral infection: information and trends are created by users and spread from person to person, outside of the classical 'top-down' mass media channels. When people base their consumer habits on peer recommendations in social networks, when 'memes' from image boards like 4chan create the true popular culture of our time, what remains for the classical mass media, marketing and advertising industries? Will they be shaken just like the music industry has been shaken by mp3? What are the effects on, for example, political communication?

On April 12 and 13 2010, the Piet Zwart Institute – part of Willem de Kooning Academy – will host an international conference on these subjects, with high profile speakers from abroad and a local avant-garde of media creators: Bill Wasik (USA, inventor of Flashmobs, senior editor Harper's), Douglas Rushkoff (USA, media theoretician), Marc Schwieger (Germany, social media specialist, former creative director Scholz & Friends), Gordan Savicic (Austria/Rotterdam, developer of the Web 2.0 Suicide Machine), Thomas Knuewer (Germany, economic journalist and blogger on social media), ROFLCON (USA), speakers from Rotterdam-based companies IN10 and 105, and many more. The complete programme is available on: http://viralcommunication.nl.

The first day of the conference focuses on social media and advertising,the second day on viral 'memes' from Flashmobs to 4chan.

The conference consists of public sessions at the Piet Zwart Institute from 11-17hrs. These can be freely attended by everyone. On top of this, there will be roundtable evening sessions for media professionals in the building of Teldesign. (Attendance of the evening sessions requires registration and payment of a participation fee; please contact Leslie Robbins for more information.)

Addresses:

Piet Zwart InstituteMauritsstraat 36 
3012 CJ Rotterdam 
the Netherlands

TeldesignBlaak 5123011 TA Rotterdamthe Netherlands

Today's mass communication often works like a viral infection: information and trends are created by users and spread from person to person,... Lees verder

CROSSLAB LUNCH EVENTS                    

Thursday March 4: CD release: Radboud Mens / students elective Audio Art. 17.00 hrs, 2nd infill, Blaak 10.

The Music Of Sound – You Don't Have To Call It Music If The Term Shocks You is the result of Audio Art, a CrossLab elective. Think of sound installations at a festival or audio art in the public space. Sound artist Radboud Mens led the workshop and produced the CD. The unique piece of work will be launched today. Free music & drinks – please join in!

Saturday March 13: excursion symposium Transnatural. Trouwgebouw, Wibautstraat 127, Amsterdam.

During the event Transnatural, well-known designers, scientists and architects take a close look at the consequences of the fusion between technology and nature. Speakers are Dr. Rachel Armstrong (metabolic materials, lliving architecture); Tobie Kerridge (Material Beliefs, biomedical and cybernetic technologies); Koert van Mensvoort (Next Nature, ‘man made' nature) en Jan Jongert (2012Architecten/SuperUse, grave-to-cradle method). Futuristic or reality?

Admission for students includes exhibition, excludes workshop.Info and reservation before March 11: Deanne Herst

Tuesday March 16: Hicham Khalidi, Transnatural. 12.30 -13.25hrs, 2nd infill floor, Blaak 10.

Transnatural is an event that explores the boundaries between technology and nature. Are we living in a world in which both have merged? Was there ever a difference/boundary between nature and technology? Transnatural showcases spectacular attempts from the world of arts, design and science to make a new fused reality 'experiencable'. Curator Hicham Khalidi on ‘spimes', ‘cradle-to-cradle' and ‘metabolic materials' in art and design.

Tuesday March 30: Marc Schwieger, Welcome to Inspiration Society. 12.30 -13.25hrs, 2nd infill floor, Blaak 10 – UNFORTUNATELY THIS LECTURE IS CANCELLED. A NEW DATE WILL BE ANNOUNCED.

Welcome to Inspiration Society – How consumer participation changes (or maybe even ends) the world of advertising. This is the working title of Marc Schwieger's latest paper. Schwieger is a research fellow at WdKA's Communication in a Digital Age research programme. Schwieger is Creative Director at Scholz & Friends, one of Germany's and Europe most well-know advertising firms. In his blog inspirationsgesellschaft.de, he explores changes in marketing and advertising. These changes are influenced by user-created content and media. Don't miss this innovating talk!

CROSSLAB LUNCH EVENTS                     Thursday March 4: CD release:... Lees verder

On Tuesday & Wednesday May 12 & 13, 2009 an international conference on the shifting relationship between online and print publishing will take place: ‘PRINT/pixel '. The conference is part of the new research programme ‘Communication in a Digital Age' of WdKA's Piet Zwart Institute. The conference offers both public sessions as well as professional sessions. The conference has its own realtime blog.

The conference investigates the shifting relation between online and print publishing. Both can no longer be separated, but complement each other. Yet few advanced comprehensive publication and design strategies beyond ad-hoc copy-paste do exist, and the recent crisis of print news media and advent of new technologies such as e-books and print-on-demand are about to upset the world of designers, editors and publishers. Will XML, cross-media content management systems, ePub, networked on-demand publishing and generative design soon be everyone's vocabulary? International cutting-edge designers, software developers, publishers and researchers – many of them being all of these at once – will give insight into their solutions and discuss the future of publishing.

Speakers include: Open Publishing Lab Rochester Institute of Technology (USA), Simon Worthington (OpenMute publishers, UK), Petr van Blokland (graphic designer and typographer, NL), Gerrit Imsieke (Le-Tex publishing services, Germany), Lou Lichtenberg (Stimuleringsfonds van de Pers, NL), media workgroup of NRC Handelsblad (NL), Alessandro Ludovico (Neural magazine and Mag.net cultural publishing project, IT) and Marc Schwieger (creative director Scholz & Friends, Hamburg); all of this is to be accompanied by a real-time newspaper project by Peter Zuiderwijk (NL), students of WdKA's Minor ‘Editorial Design', conference blogger Arie Altena (NL) and WdKA's CrossLab.

The PRINT/pixel conference offers both public sessions as well as professional sessions. Afternoon conference sessions (12-17 hrs) will take place at WdKA's main building at Blaak 10; these sessions can be attended freely. Professional sessions in the evenings (20-22 hrs) are primarily meant for media and design professionals; these sessions will include concentrated versions of the afternoon presentations along with workgroup-like peer discussions. These sessions take place at the Groot Handelsgebouw, right next to Rotterdam's Central Station. Attendance fee: € 50/evening or € 80/two evenings; for members of non-profit organizations: € 30/evening, € 50/two evenings.

Full programme information can be found here; contact: Saskia Brandt Corstius (PZI). The conference has its own realtime blog.

On Tuesday & Wednesday May 12 & 13, 2009 an international conference on the shifting relationship between online and print publishing will... Lees verder

Alessandro Ludovico is editor in chief of Neural – an international magazine on digital arts and culture. Neural focuses on issues such as electronic music, media culture, ‘hacktivism', audio art and interactive literature. Starting in the 1990's, Neural has become legendary in the mean time.

Neural is being published in two editions: in pixel as well as in print. They are complementary. The online version functions as a note book for all latest and newest issues. A selection is being published in print, after being researched & elaborated upon.

Neural editor Alessandro Ludovico is author of the essay ‘Paper and Pixel, the mutation of publishing' (2006), in which he argues that “the death of paper didn't happen.”

During the March 18 CrossLab lunch event he will explain about Neural's past & present, and about the future of magazines: print or pixel? He will discuss this issue as well at a conference to be organized in May 2009 by our new lectorate ‘Communication in a Digital Age' en PZI (Media Design).

CrossLab lunch events – Alessandro Ludovico: Neural, magazine in print & pixel. Wednesday March 18, 2009, 12.25-1.15 p.m. Willem de Kooning Academy, Blaak 10, 3011 TA Rotterdam/NL – 2nd Floor.

Alessandro Ludovico is editor in chief of Neural – an international magazine on digital arts and culture. Neural focuses on issues such as... Lees verder