Hogeschool Rotterdam Willem de Kooning Academie

Student Lectures

Student Lectures

In the context of the course of Materials 2 at MIARD (Master of Interior Architecture and Retail Design) at the Piet Zwart Institute Rotterdam, we organized a lecture by Ed van Hinte with the title: “Living Light”.

In the lecture Ed will explain principles of lightweight design and the reasons behind them. He will show what thinking in lightweight structures may imply for building and architecture with an extra focus on interior design. The most important question: how to circumvent architectural conventions.

Ed van Hinte (1951) graduated in Industrial Design and Engineering at the University of Technology in Delft. He practised this profession during the '80s, but also started writing for magazines. Later he became an author of books, some of which concerned a theme that is important to him: the consequences of diminishing material production and consumption, by product lifespan extension (Eternally Yours) and mass reduction (Lightness Studios). Because of this focus he became a teacher and gave workshops on design and architecture all over the world. He was a curator of travelling exhibition Connecting Concepts, commissioned by Premsela Dutch Platform for design and fashion, the Netherlands Architecture Institute and Design Cooperation Brainport. He addresses the theme of lightweight structures in housing at DRS22 in The Hague, a multidisciplinary research facility for young designers that he started with graphic designer Renate Boere. Apart from that he continues working as a design critic and writer.

Date: 04 Nov. 2014 at 10AM. Location: PIET ZWART INSTITUTE Mauritsstraat 36 3012 CJ Rotterdam / Karel Doormanhof 45 3012 GC Rotterdam.

In the context of the course of Materials 2 at MIARD (Master of Interior Architecture and Retail Design) at the Piet Zwart Institute Rotterdam, we... Lees verder

On Monday, March 26th Hans Wilschut visits the PZI Master Media Design and Communication Department. His presentation is open to all PZI and WdKA students who are interested to attend.

The photographic works by Hans Wilschut are more than mere architectural photography. There is more than form and rhythm in the image. Wilschut is interested in the emotions and stories hidden beneath the urban façades.

The result is unreal and almost abstract, almost like looking at a scale model. The city is reduced to squares and lines, especially in the photographs where Wilschut zooms into a fàçade, where no roof, pavement or horizon can be seen for any anchoring.

Actually, Wilschut creates a form of ad hoc archeology. With his camera, he blows the dust off civilization and shows it to us without the humdrum of daily life. He captures history while it is happening.

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Date: Monday, 26 March 2012 Time: 10:00 – 11:30 hrs Location:  Piet Zwart Institute Address: Karel Doormanhof 45, Rotterdam

On Monday, March 26th Hans Wilschut visits the PZI Master Media Design and Communication Department. His presentation is open to all PZI and WdKA... Lees verder

The Life of an Artist A symposium curated by Lili Reynaud-Dewar in collaboration with Piet Zwart Institute's Master of Fine Art and Geneva University of Art and Design's work.master, held during Piet Zwart Institute's Open House.

With lectures and performances by: Jim Colquhoun, Maria Fusco, Karl Holmqvist, Elisabeth Lebovici, Pierre Leguillon, Avigail Moss

and: Giles Bailey, Lars Brekke, Jane Fawcett, Serena Lee, Kirsty Roberts, Deniz Unal, Camilla Wills, Miho Shimizu, Sabrina Soyez

and screenings of work by:Michel Auder, Jay Street Film Project, Renato de Maria, Frances Stark, Barbara Visser among others.

In Nadja Breton recalls an anecdote concerning Victor Hugo and a pair of gates, a large gate and a small gate at the entrance to an estate: this double threshold was passed daily by Hugo and his companion Juliette Drouet. What follows is a description of the routine of remarks exchanged between the couple in reference to these gates. Repeated by them for perhaps the thousandth time as ritual. How does, why does – Breton muses – this anecdote (petty event of everyday life) allow him, Breton, an incomparable awareness and access into sensing what Hugo was, what he is. “As far as I am concerned, a mind's arrangement with regards to certain objects is even more important than its regard for certain arrangements of objects.” Where do authors go when characters interrupt their stories? An author can transform a string of words into the finest gossamer web, the most shimmering, delicate thing in the world, but there will always be a tired spider (with eight eyes) slumped in the corner. The door of a book is left ajar; the life of the author, of the artist is performed in a glass house, sleeping under glass sheets, their histories rendered available.

The common assumption might be that a life lived produces biography by default, just as an act produces consequences. We propose to complicate such a premise. By inviting contributors to bring and expand “Another” alongside themselves, we will pursue an intuition that the biographical project may itself produce and determine the existence and approaches of the chronicler. We will use the structure of a symposium to indulge in the fluctuating proximities between two or more authors, when two or more such subjectivities converge in a particular, specific moment of research or a work. A domestic or semi-private setting will be formed within the Piet Zwart Institute in which to consider the construction of the role of an artist in relation to Another, whether that other is a human, building or second imaginary self. The Life of an Artist symposium sets out to map the alternating levels in these dialogues of inscription and dedication through lectures, performances and screenings.

Fine Art symposium and Open House Piet Zwart Institute Mauritsstraat 36, Rotterdam
April 8, 12.00 – 02.30 hrs (symposium) April 9, 11.00 – 18.00 hrs (symposium and Open House)

The Life of an Artist A symposium curated by Lili Reynaud-Dewar in collaboration with Piet Zwart Institute's Master of Fine Art and Geneva... Lees verder

Please feel free to come to Florian Cramer's inaugural speech 'Demolish Serious Culture' at the Piet Zwart Institute on Wednesday December 1 2010. You're welcome at the Mauritsstraat 23 in Rotterdam from 19.30hrs onwards.

The title 'Demolish Serious Culture' was coined by Fluxus frontmen George Maciunas and Henry Flynt to protest against a concert by the famous composer Karlheinz Stockhausen. In his talk, Cramer will take a close and critical look at the relations between autonomous art and design and media and retail.

Cramer has been head of the Piet Zwart Institute, part of Willem de Kooning Academy Rotterdam University, since September 1 2010. Between 2006 and 2010, he was in charge of the Networked programme of PZI's master Media Design and Communication. Since 2008, he's also research professor and head of the research programme Communication in a Digital Age of the Piet Zwart Institute.

Please feel free to come to Florian Cramer's inaugural speech 'Demolish Serious Culture' at the Piet Zwart Institute on Wednesday... Lees verder

From November 15, CrossLab kicks off  a series of events on media design and technology. First up is the 'DESIGNER & USERS ON THE MOVE' / MOBILE DESIGN event in de Unie in Rotterdam. It starts at 19.30hrs.

The popularity of 'apps' for mobile media platforms shows that a new domain for designers is born. What influence do the mobile user, 'real time' information and small displays have on the design practice?

In 2009, the agency 'Guppies in the Dark', a pioneer in 'apps', hit the media with its 'JeePee app' – starring former Prime Minister Balkenende. Marc Shepard's 'The Serendipitor' is a navigation 'app', inspired by art movements like Fluxus. With 'Palm Top Theatre i3DG', Maki Ueda is demonstrating a mini-installation for the iPhone, showing a 3-dimensional experience on an intimate screen. Sander Veenhof shows how you can become curator of MoMA through 'Augmented Reality' for smartphones. Marc Fonteijn and BERG (Skype) give their future vision on designing in an era of mobile media.

CrossLab event 'Designers and users on the move'. Mon Nov 15 '10, 19.30hrs. De Unie, Mauritsweg 34-35, R'dam. Entrance: € 7 (€ 5 employees WdKA) / € 2.50 euro for students with student card). Subscribe by email (name and number of persons).

Next CrossLab event on Monday December 6 2010:

'Products that live' / Design for the futureDesign for the future, how does it work? 'Speculative design' is based on speculative, utopian visions. With – among others – Koert van Mensvoort (Nano Supermarktet) and Jack Mama (Philips Design).

Special thanks to De Unie, V2_ Institute for the Unstable Media, Nae Morita (Japan).

You will find more information on: http://crosslabevents.wdka.nl.

From November 15, CrossLab kicks off  a series of events on media design and technology. First up is the 'DESIGNER & USERS ON THE... Lees verder

CROSSLAB LUNCH EVENTS                    

Thursday March 4: CD release: Radboud Mens / students elective Audio Art. 17.00 hrs, 2nd infill, Blaak 10.

The Music Of Sound – You Don't Have To Call It Music If The Term Shocks You is the result of Audio Art, a CrossLab elective. Think of sound installations at a festival or audio art in the public space. Sound artist Radboud Mens led the workshop and produced the CD. The unique piece of work will be launched today. Free music & drinks – please join in!

Saturday March 13: excursion symposium Transnatural. Trouwgebouw, Wibautstraat 127, Amsterdam.

During the event Transnatural, well-known designers, scientists and architects take a close look at the consequences of the fusion between technology and nature. Speakers are Dr. Rachel Armstrong (metabolic materials, lliving architecture); Tobie Kerridge (Material Beliefs, biomedical and cybernetic technologies); Koert van Mensvoort (Next Nature, ‘man made' nature) en Jan Jongert (2012Architecten/SuperUse, grave-to-cradle method). Futuristic or reality?

Admission for students includes exhibition, excludes workshop.Info and reservation before March 11: Deanne Herst

Tuesday March 16: Hicham Khalidi, Transnatural. 12.30 -13.25hrs, 2nd infill floor, Blaak 10.

Transnatural is an event that explores the boundaries between technology and nature. Are we living in a world in which both have merged? Was there ever a difference/boundary between nature and technology? Transnatural showcases spectacular attempts from the world of arts, design and science to make a new fused reality 'experiencable'. Curator Hicham Khalidi on ‘spimes', ‘cradle-to-cradle' and ‘metabolic materials' in art and design.

Tuesday March 30: Marc Schwieger, Welcome to Inspiration Society. 12.30 -13.25hrs, 2nd infill floor, Blaak 10 – UNFORTUNATELY THIS LECTURE IS CANCELLED. A NEW DATE WILL BE ANNOUNCED.

Welcome to Inspiration Society – How consumer participation changes (or maybe even ends) the world of advertising. This is the working title of Marc Schwieger's latest paper. Schwieger is a research fellow at WdKA's Communication in a Digital Age research programme. Schwieger is Creative Director at Scholz & Friends, one of Germany's and Europe most well-know advertising firms. In his blog inspirationsgesellschaft.de, he explores changes in marketing and advertising. These changes are influenced by user-created content and media. Don't miss this innovating talk!

CROSSLAB LUNCH EVENTS                     Thursday March 4: CD release:... Lees verder

Art critic Jan Verwoert will give a series of lectures on secrets and how to handle them. 'Keeping and Sharing Secrets – How to Formulate an Ethics of Attitude' is organised by the master of Fine Art of the Piet Zwart Institute (PZI). The lectures will take place at the Mauritsstraat 36 in Rotterdam on October 14, November 4 and December 2 2009.

Verwoert, who lives in Berlin, writes for contemporary art journals and magazines such as Frieze magazine, Afterall and Metropolis M. His book 'Bas Jan Ader – In Search of the Miraculous' was published in 2006.

If you wish to learn more about these and other lectures, please visit PZI's website.

Art critic Jan Verwoert will give a series of lectures on secrets and how to handle them. 'Keeping and Sharing Secrets – How to... Lees verder

Alessandro Ludovico is editor in chief of Neural – an international magazine on digital arts and culture. Neural focuses on issues such as electronic music, media culture, ‘hacktivism', audio art and interactive literature. Starting in the 1990's, Neural has become legendary in the mean time.

Neural is being published in two editions: in pixel as well as in print. They are complementary. The online version functions as a note book for all latest and newest issues. A selection is being published in print, after being researched & elaborated upon.

Neural editor Alessandro Ludovico is author of the essay ‘Paper and Pixel, the mutation of publishing' (2006), in which he argues that “the death of paper didn't happen.”

During the March 18 CrossLab lunch event he will explain about Neural's past & present, and about the future of magazines: print or pixel? He will discuss this issue as well at a conference to be organized in May 2009 by our new lectorate ‘Communication in a Digital Age' en PZI (Media Design).

CrossLab lunch events – Alessandro Ludovico: Neural, magazine in print & pixel. Wednesday March 18, 2009, 12.25-1.15 p.m. Willem de Kooning Academy, Blaak 10, 3011 TA Rotterdam/NL – 2nd Floor.

Alessandro Ludovico is editor in chief of Neural – an international magazine on digital arts and culture. Neural focuses on issues such as... Lees verder

Recently, WdKA started ‘Communication in a Digital Age’ – a lectorate-cum-centre of excellence. First lector is Florian Cramer, who already  served as ‘course director’ of WdKA’s Master Media Design.

The lectorate-cum-centre of excellence ‘Communication in a Digital Age’ is a new step in WdKA’s ambition to constantly improve quality levels and to stay in tune with professional developments worldwide. The lectorate offers the unique opportunity to bring interesting people and research to WdKA, and to reflect latest developments and issues in communication design. It will provide research opportunities for WdKA staff and students, at the same time creating a platform for professional field in the region that stimulates discussion on communication design. Thus it will contribute to curricular development at WdKA, including its bachelor/master structure.

LECTORATEWhere in The Netherlands education of artists and designers is embedded within the system of Professional Education [in Dutch: HBO], WdKA’s new lectorate is to be compared with a professorship at university level – a focal point for fundamental research into a specific area. In our case ‘Communication in a Digital Age’. WdKA’s lectorate will be staffed on a 50/50 basis by lector Florian Cramer and by visiting researchers – two per year. These are to be chosen by the lector and an advisory board made up of WdKA course directors.

Such visiting researchers are to be active professionals in one of the creative disciplines taught at WdKA, like Graphic Design or Audiovisual Design, at the same time doing work/research that is relevant to all other disciplines as well – such as a digital media designer working on print-on-demand, a typographer working on generative typography, etcetera.At WdKA, visiting researchers will give tutorials to both master and bachelor students, as well as conduct public lectures. Their research projects and its results can either be theoretical or more practical. As a matter of course, every result will be published online and in print.

The first visiting researcher is expected in May 2009. He is Alessandro Ludovico, editor and publisher of the art magazine Neural, published both online as well as in print. Ludovico is author of the essay ‘Paper and Pixel, the mutation of publishing’ (2006), in which he argues that “the death of paper didn't happen.”

The ongoing coexistence of ‘old’ and ‘new’ media was also one of the themes of Florian Cramer’s inaugaral address on January 13, 2009, which marked the official start of the lectorate: “Snake Rituals and Switching Circuits – The blurring lines between mass and personal communication, 'old' and 'new' media”. Revisiting models of communication and publishing, both in marginal and mass media, Cramer’s lecture sketched the broad agenda of the project: to question standard dichotomies of ‘old’ and ‘new’ media and to rethink communication in the light of personal media practices in regard to both the education and the profession of designers. An abstract of Cramer’s lecture may be found  here.

The lecotorate will start a four-year research project, focussing on two issues:1.    how has digital technology changed communication design as a whole – not just digital media design, but also print design, advertising, editorial design, audiovisual design;2.    the convergence of mass media and personal communication – examples are social networks, YouTube, personalized publications, mapping services, and the development of web-based/Open Source collaborative design tools.Resulting questions are: how do we have to rethink communication design? and how do we have to rethink design disciplines? This boils down to questions like: what communication designers will be needed in the future? what does it mean for the profession? and what does it mean for our education?

CENTRE OF EXCELLENCE'Communication in a Digital Age’ will also function as a centre of excellence. It will provide WdKA staff the opportunity to do Ph.D. research on academic level. Every staff member may apply and propose a project. This can be done during the work time reserved for further professionalization. Such Ph.D. research will be monitored by lector Florian Cramer – who himself concluded his Ph.D. at the Freie Universität in Berlijn in Berlin, handing in the thesis ‘Exe.cut[up]able Statements: Poetische Kalküle und Phantasmen des selbstausführenden Texts’. Cramer will also be responsible for tutoring research projects by MA students and by selected bachelor students.

Annually, three-day international conferences will be organised as well on issues ranging from ‘mapping’, ‘open source collaboration’, to ‘hybrid media publishing’. These conferences may be attended by students and staff, and by the professional field. At these meetings time will be reserved to discuss the impications of the issue at stake for curricular development at WdKA. Naturally, the conferences’ proceedings will be published.

Recently, WdKA started ‘Communication in a Digital Age’ – a lectorate-cum-centre of excellence. First lector is Florian Cramer,... Lees verder

Art historian Monika Szewczyk is member of staff at the Emily Carr Institute in Vancouver/Canada, one of the partners in WdKA's international network. Research/interests include the shifting aesthetics and institutional spaces of video art in the late 1970s, as well as contemporary curatorial practice. At the past Dukumenta in Kassel she interviewed various (video-)filmers.

On Tuesday March 4, 2008 Monika Szewczy will do a public lecture at WdKA's Piet Zwart Institute, entitled: 'Drawing The Blank: A Qualitative Proposition for Art, 1410 to the Present' (voertaal: Engels). This lecture is organized within the framework of the thematic seminar 'Thing Theory – Thingness and/in the Work of Art' held at the Piet Zwart Institute by Dieter Roelstraete. Monika Szewczyk will discuss 'blankness' in art.

From the press release: “It is perhaps because our world is composed of so much information — a veritable sea or ocean of adverts, bulletins, newsflashes, publicity stills, YouTube clips, logos and other visions and voices that completely consume our attention, even as we appear to consume them — that it is now increasingly possible to recognize the existence of small pockets of non-communication in the visual realm, which we will call blanks. (This name gets us outside the notion of 'abstraction', without abandoning some of its more interesting problems.) Yet, if it is from within this condition of information overload that a blank may be thought and felt as a space of resistance, it cannot be said that blankness is an ideologically predetermined quality of art. Rather, it is necessary continually to reconsider how art and artists engage blankness. This talk is an attempt to sketch out an understanding of this dynamic – which, along the way will connect Theodore Adorno's “truth in enigmaticalness” to the symmetric stare of Andrei Rublev's Pantocrator (c. 1410), via the monolith in 2001: A Space Odyssey, Cosima von Bonin's plush puppies, the pale countenance of Luc Tuymans' paintings and other key uses of blankness in-between.”

Monika Szewczyk. 'Drawing The Blank: A Qualitative Proposition for Art, 1410 to the Present', public lecture. Tuesday March 4, 2008. Piet Zwart Institute, Mauritsstraat 36, Rotterdam/NL. Lecture starts at 7.30 p.m. Admission: free.

See also: Monika Szewczyk. 'chronocidal citizens' (lecture). Vancouver, Catriona Jeffries Gallery, January 2005.

Art historian Monika Szewczyk is member of staff at the Emily Carr Institute in Vancouver/Canada, one of the partners in WdKA's international... Lees verder